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My Offering

 
An experienced and strategic marketer specialising in multi-channel, integrated marketing campaigns, traditional and digital across sectors and regions

 

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E-mail:   annamaria4711@gmail.com                   Phone:   07939 206 497

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Professional Overview

My core competencies are based in gathering and analysing customer insights, including industry trends and market developments, for targeted messaging.  Thereby strengthening and consolidating market positioning ensuring business growth.

I have in-depth expertise in creating, executing and managing the most appropriate marketing plans within time, resources and budgets.

 

Skills sets
Brand Development & Messaging 
Campaign Planning + Mgmt
PR /  External Communications
Internal Communications / IR
Research & Analysis
Suppliers / Partner / Team Mgmt
Product Marketing / Media & Design
Customer Segmentation / Market Research
Events / Webinars / Blog   
Social Media / Digital Marketing / SEO / PPC
Copywriting / Content Marketing
Content Mgmt Systems / CRM systems
Marketing Automation Systems
P&L – Budget Mgmt / Supplier sourcing 
Affiliate Marketing / Partnership / JVs
ROI metrics & analysis
Database Mgmt / Data-warehousing
CSR programmes & Sponsorships
Education + CPD

  • BA Hons (2:1)

  • CIM – Post Graduate on going

  • Finance for Non-Financial Executives – NYIF 

  • CAM Certificate – 

  • DIPADA – Sales and Business Development

  • Tomorrow’s Manager – Henley’s Management Course

Other

Languages:

  • Native English

  • Fluent Italian

  • Conversational French & Spanish

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Travel:

  • up to 50%

  • International exp.

 

Preferences

  • Start-Ups / SMEs / Blue Chip

  • FT /  Contract

  • Will consider relocation

Summary
  • Directed a full MarComms audit, reviewed every customer touch point (inc. messaging) defining key USPs, utilising results for, cross-up/sell

 

  • Utilised web metrics and tracking mechanisms, monitoring customer conversion path and retention processes. Deployed CRM programme consolidating databases, systems and processes, for a unique customer centric view and LTV analysis

 

  • Sourced, engaged and briefed agencies, attaining best results whilst ensuring brand and regulatory adherence

 

  • Composed regional messaging, maximising and combining PR and Marketing initiatives, to successfully position Co as an industry leader and innovator

 

  • Nurtured relationships with (existing and newly sourced) Press and Media contacts seeking out opportunities that would offer brand promotional leverage including thought leadership opportunities

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